• Social Media & Digital Marketing Specialist

    Job Locations US-MI-Grand Rapids
    ID
    2018-3928
    # of Openings
    1
    Type
    Full Time
    Category
    Marketing
  • Overview

    Lake Michigan Credit Union established in 1933 is one of the largest financial institutions in Michigan and one of the largest credit unions in the nation! For several years running, LMCU has earned inclusion as one of the 101 Best and Brightest Companies to Work For in West Michigan, Metropolitan Detroit and nationally!

     

    This award is based on key metrics like communication, work-life balance, employee education, diversity, recognition, retention and many others. This award recognizes our efforts to build a strong, sustainable business presence without sacrificing employee benefits, growth or wellbeing.

     

    As an employee, you'll enjoy a stimulating, professional atmosphere, supported by the latest technology, training and development. You will be encouraged to refine your existing skills in an environment of empowerment, gain new experiences, and progress to the limits of your own motivation. Our comprehensive benefit package for full-time employees includes health, dental, vision and life insurance, tuition assistance, 401(k) and pension plan options for retirement savings, paid volunteer time and paid time off that allows you to balance work and home life.

     

    Lake Michigan Credit Union is looking for a dedicated individual to join one of our team as a Social Media & Digital Marketing Specialist.

    Responsibilities

    • Developing email marketing campaigns that augment integrated strategies for each of LMCU’s business units. Works with the CRM planner/Media Buyer, Account Executives, and outside vendors if needed to distribute content externally.

    • Managing social media communications on a daily basis. Duties may include posting content, responding to inquiries in a timely manner, and sharing content as requested from other LMCU business groups. Managing presence and branding in social networking sites across all social media platforms and encouraging LMCU’s many audiences to contribute, facilitate, engage and interact with LMCU through these platforms.

    • Working with the Digital Design Manager to implement social media advertising campaigns. Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review and report on effectiveness of campaigns in an effort to maximize results. Regularly monitoring trends in social media tools and applications and providing feedback and insights gained from social media monitoring to the marketing team to help evolve LMCU’s strategies in a timely fashion.

    • Implementing LMCU’s social media strategy, coordinating with different business units to ensure its effectiveness and encouraging its adoption of relevant social media techniques. Serve as a first point-of-contact with each business unit and departments who need assistance with creating and maintaining a social media presence. Assisting the Digital Design Manager in crisis communications as needed via LMCU’s social media platforms.

    • Assisting with photography by shooting for staff and event photos that can be utilized on LMCU’s social media channels.

    Qualifications

    Preferred education and experience:

    • A minimum of one year up to three years of similar or related experience, coupled with a college degree.

    • Excellent written and verbal communication skills.

    • Working knowledge of graphic design fundamentals/principles and in formatting graphics for social media purposes.

    • Familiarity with emerging trends in social media and a desire to innovatively advance LMCU’s social media presence.

    • Passion for developing fun and interesting content ideas for target audience.

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