• Senior Copywriter

    Job Locations US-MI-Grand Rapids
    ID
    2018-3930
    # of Openings
    1
    Type
    Full Time
    Category
    Marketing
  • Overview

    Lake Michigan Credit Union established in 1933 is one of the largest financial institutions in Michigan and one of the largest credit unions in the nation! For several years running, LMCU has earned inclusion as one of the 101 Best and Brightest Companies to Work For in West Michigan, Metropolitan Detroit and nationally!

     

    This award is based on key metrics like communication, work-life balance, employee education, diversity, recognition, retention and many others. This award recognizes our efforts to build a strong, sustainable business presence without sacrificing employee benefits, growth or wellbeing.

     

    As an employee, you'll enjoy a stimulating, professional atmosphere, supported by the latest technology, training and development. You will be encouraged to refine your existing skills in an environment of empowerment, gain new experiences, and progress to the limits of your own motivation. Our comprehensive benefit package for full-time employees includes health, dental, vision and life insurance, tuition assistance, 401(k) and pension plan options for retirement savings, paid volunteer time and paid time off that allows you to balance work and home life.

     

    Lake Michigan Credit Union is looking for a dedicated individual to join our Marketing team as a Senior Copywriter. 

    Responsibilities

    • Creating and developing impactful copy that supports the strategic goals of our internal business teams and enhances the creative messaging of our marketing projects to move our prospects and members to action.
    • Collaborating and working with the marketing team by providing creative ideas and suggestions in the development of marketing concepts and programs for our internal teams. Including participating in meetings with internal business groups.
    • Continuously researching credit union and financial industry data to stay current on relevant trends impacting and potentially impacting, our business. Developing a competitive data base to gain a firm understanding of the strengths and weaknesses of our competitions’ products and services, points of differentiation, and of our opportunities so collectively a firm knowledge base is established from which to draw from and to develop and write impactful copy.

    Qualifications

    Preferred Education and Experience:

    • Five to eight years of similar or related experience coupled with a college degree. Prior experience in banking is a plus. 
    • Experience writing for email, broadcast, direct mail and digital advertising.
    • Advanced written and verbal communication skills with a strong attention to detail, grammar and spelling.

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