• Social Media Specialist

    Job Locations US-MI-Grand Rapids
    # of Openings
    Full Time
    Community Relations
  • Overview

    Lake Michigan Credit Union established in 1933 is one of the largest financial institutions in Michigan and one of the largest credit unions in the nation! For several years running, LMCU has earned inclusion as one of the 101 Best and Brightest Companies to Work For in West Michigan, Metropolitan Detroit and nationally!


    This award is based on key metrics like communication, work-life balance, employee education, diversity, recognition, retention and many others. This award recognizes our efforts to build a strong, sustainable business presence without sacrificing employee benefits, growth or wellbeing.


    As an employee, you'll enjoy a stimulating, professional atmosphere, supported by the latest technology, training and development. You will be encouraged to refine your existing skills in an environment of empowerment, gain new experiences, and progress to the limits of your own motivation. Our comprehensive benefit package for full-time employees includes health, dental, vision and life insurance, tuition assistance, 401(k) and pension plan options for retirement savings, paid volunteer time and paid time off that allows you to balance work and home life. 




    The Social Media Specialist is responsible for developing content and coordinating LMCU’s social media platforms to help us tell our brand story. This role will support all LMCU business units to generate social media that is on brand and meets objectives while resonating with appropriate audiences. This Social Media Specialist will collaborate with various stakeholders in ensuring LMCU’s social media channels provide engaging content, responsiveness, and drive awareness. Working to align social media channels with the organizational marketing and community relations initiatives.


    • Implementing LMCU’s social media strategy and managing social media communications on a daily basis. Coordinating and overseeing social media calendars and content management software programs. Upholding LMCU’s brand image and reputation through the management of all social channels.
    • Monitoring effective benchmarks for measuring the impact of social media programs, analyzing and reporting on LMCU’s social media analytics and campaign results. Regularly monitoring trends in social media tools and applications and providing feedback and insights gained from social media monitoring to the marketing team to help evolve LMCU’s strategies in a timely fashion.
    • Generating social media content for all LMCU business units that meets objectives of each project, resonates with appropriate audiences and that aligns with LMCU brand standards. Serving as a first point-of-contact with each business unit and departments who need assistance with creating and maintaining a social media presence and encouraging its adoption of relevant social media techniques. Monitoring social media channels and serving as a liaison with departments to provide appropriate member service in a timely manner.
    • Assisting with photography, video (including self-captured video plus partnering with LMCU’s marketing video team), and graphic design that can be utilized on LMCU’s social media channels.
    • Assisting in crisis communications as needed via LMCU’s social media platforms.
    • Occasionally assisting with corporate communications needs including press releases.
    • Working with LMCU’s media buyer to implement social media advertising campaigns.


    • A minimum of 1-3 years of similar or related experience is required with 3-5 years of experience being preferred. 
    • College degree in Marketing, Communications, Advertising, Public Relations or a related field.
    • Working knowledge with using Adobe Creative Suite, Hubspot, Hootsuite (or other social content management software), and Microsoft Office programs.


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